Soft Brands
- Application software for middle market manufacturing and hospitality businesses.
- AMX:SBN
- Revenue: $70M+
- EBITDA: $5M+
- Market Cap: $70M+
Complicated by simultaneous emergence from bankruptcy.
Objective
- Retained as advisor to raise $20M in private financing for operations and to pursue M&A opportunities.
Activities
- Prepared business strategy, offering memorandum and related investor pitch materials.
- Contacted 25+ investment groups from a prioritized list of over 150 investors based on fit.
- Coordinated management road show with 15 firms, and selected best offer from 5 term sheets.
- $20M in mezzanine debt closed in November 2002, with Capital Resource Partners.
- Stock price up from $0.30/share when retained, and now trades on AMX in 52 week range of $1.60 to $2.42, or a 500%-800% share price gain
